news
18 December 2023
COMMITMENT TO ENHANCE THE CUSTOMER EXPERIENCE AT ROME FIUMICINO AIRPORT CONTINUES WITH NEW COMMERCIAL OPENINGS
The Boarding Area A at Leonardo Da Vinci airport welcomes 14 new fashion brands.
Fiumicino, 18 December 2023 - The new Boarding Area A at Fiumicino Leonardo da Vinci Airport welcomes 14 new high-end fashion brands: A total of 1,700 square metres devoted to fashion accessories, footwear and jewellery by Bulgari, Bottega Veneta, Gucci, Moncler, Dolce&Gabbana, Golden Goose, MaxMara Weekend, Vilebrequin, Pinko, Twin Set, Piquadro, The Bridge, Coccinelle and Furla.
This new area privileges in particular 100% Italian labels, which are a guarantee of unique value in terms of creativity and high-quality manufacturing. The new stores also include two first-ever openings at an airport for Twin Set and Golden Goose, brands that are particularly popular among the younger generation. In addition to the new points of sale, there will also be ‘pick up on return’ and ‘home delivery’ services (soon to be operational), which will allow Italian and European passengers and all those arriving and departing from Rome using intermediate stopovers within the Schengen Area to pick up their purchases in a convenient and functional manner.
The Area A luxury shopping space is an additional piece in the reconfiguration of the new Terminal 1, which began in recent months with the opening of the biggest Lagardère Duty Free in the world in the new Avancorpo commercial gallery and continued with the new lounges and Food & Beverage areas with a view to offering an increasingly complete, enjoyable passenger experience that meets the international standards for which Fiumicino Leonardo da Vinci airport has been awarded Best Airport Europe and the prestigious Skytrax 5-star rating; these recognitions are the result of the constant improvement in the quality in airport operations, passenger services in terms of safety, speed and assistance which brought the adoption of extremely high standards.
Talking about this new area, Marilena Blasi, Chief Commercial Officer of Aeroporti di Roma, said: “The new stores reaffirm ADR's customer-centric approach, which has led to a substantial evolution in the planning of commercial systems and in other areas: from the traditional approach of designing shopping areas to the design of end-to-end experiences that are increasingly engaging and full of new features and special services, which ensure that Fiumicino airport offers one of the best Travel Retail experiences in the world.”
This new area privileges in particular 100% Italian labels, which are a guarantee of unique value in terms of creativity and high-quality manufacturing. The new stores also include two first-ever openings at an airport for Twin Set and Golden Goose, brands that are particularly popular among the younger generation. In addition to the new points of sale, there will also be ‘pick up on return’ and ‘home delivery’ services (soon to be operational), which will allow Italian and European passengers and all those arriving and departing from Rome using intermediate stopovers within the Schengen Area to pick up their purchases in a convenient and functional manner.
The Area A luxury shopping space is an additional piece in the reconfiguration of the new Terminal 1, which began in recent months with the opening of the biggest Lagardère Duty Free in the world in the new Avancorpo commercial gallery and continued with the new lounges and Food & Beverage areas with a view to offering an increasingly complete, enjoyable passenger experience that meets the international standards for which Fiumicino Leonardo da Vinci airport has been awarded Best Airport Europe and the prestigious Skytrax 5-star rating; these recognitions are the result of the constant improvement in the quality in airport operations, passenger services in terms of safety, speed and assistance which brought the adoption of extremely high standards.
Talking about this new area, Marilena Blasi, Chief Commercial Officer of Aeroporti di Roma, said: “The new stores reaffirm ADR's customer-centric approach, which has led to a substantial evolution in the planning of commercial systems and in other areas: from the traditional approach of designing shopping areas to the design of end-to-end experiences that are increasingly engaging and full of new features and special services, which ensure that Fiumicino airport offers one of the best Travel Retail experiences in the world.”