28 January 2019
Fiumicino, Italy's first airport to accept this payment method, resulting from a partnership between Lagardère Travel Retail Italia, Aeroporti di Roma and WeChat

Fiumicino 28 January 2019 – As of today, at Fiumicino Airport, Chinese passengers can make purchase via WeChat Pay, the payment service linked to WeChat, China’s most popular instant messaging application.

The airport is becoming increasingly “Welcome Chinese” with the inclusion of this platform amongst its payment methods, resulting from a partnership with Natixis Payment, a company engaged in creating innovative payments such as digital transactions, which the airport’s Lagardère group stores have joined, in addition to all Aelia Duty Free Stores, Relay, Montblanc, Pandora, Sunglasshut, Ermenegildo Zegna, Lacoste&Superdry, The Fashion Place and Michael Kors store for the fashion sector and Ajisen Ramen, located in the food court in international boarding area E, for the food sector.


The first WeChat Pay payment was made today, at the Michael Kors store, in the Tax Free Mall in boarding area E - a shopping area measuring over 10,000 m2, offering the most prestigious national and international brands excluding VAT at 22%. At the time of purchase, Chinese passengers were given a gratitude tag by Aeroporti di Roma's Aviation Marketing and Development Director, Fausto Palombelli, ADR's Sales Manager, Giorgio Moroni and Lagardère’s CEO, Lucio Rossetto.


“With the activation of WeChat Pay at Fiumicino Airport, the first Italy and one of the few Europe to do so, ADR intends to consolidate its leading position in terms of customer experience for Chinese passengers”, said Fausto Palombelli, Aeroporti di Roma’s Aviation Marketing and Development. “These efforts have fully paid off in recent years, with the growth of the number of carriers operating between Rome and Greater China totalling 6 and with as many as 10 Chinese destinations directly connected to Rome”.


“It is a real pleasure for us to be present today at the first purchase made with WeChat Pay, one of the most popular electronic payment systems in China”, said Giorgio Moroni, Aeroporti di Roma’s Sales Manager. “As of today, Fiumicino Airport will be enriched with a new electronic payment option fully dedicated to Chinese passengers. With this method, passengers will be quickly and securely able to make payments in their own currency.”


Lucio Rossetto, CEO of Lagardère Travel Retail Italia emphasised the importance of the new payment system: “The primary and distinctive role of Lagardère Travel Retail is to build an offer tailored to the specific needs of the airport in which we operate in order to ensure the best service and the broadest purchase options. As of today, Chinese passengers at Fiumicino will be able to pay using the method that best suits them, be it a lunch at our Chinese restaurant, Ajisen Ramen, a fashion accessory or a Duty Free gift”.


Shopping with WeChat Pay is very simple: the transaction is, in fact, structured so that Chinese passengers can pay comfortably in Renminbi (the currency of the People’s Republic of China), whilst the store will receive the payment in euros.

Fiumicino, Italy's first airport to accept WeChat Pay, further strengthens the welcome also given to them by the Platinum level Welcome Chinese certification.

Leonardo da Vinci is the European hub with the most connections to and from China. Ten locations in Greater China are directly connected to Rome. In fact, in 2018, approximately 760,000 passengers flew between the Capital and Greater China, with a growth of +2% compared with 2017.



Aeroporti di Roma, an Atlantia Group Company, manages and develops Rome Fiumicino and Ciampino airports and carries out other activities associated with and supplementary to airport management. Fiumicino has two passenger terminals. It is dedicated to business and leisure customers on domestic, international and intercontinental routes; Ciampino is mainly used by low-cost airlines, express couriers and General Aviation activities. In 2018, ADR, as an airport system, recorded 48.8 million passengers with over 230 destinations in the world that can be reached from Rome, thanks to approximately 100 airlines operating at the two airports. In 2017, according to Skytrax, Fiumicino was the airport that most improved and upgraded its services worldwide. This recognition adds to the award given to the airport by the Airport Council International World as the most appreciated airport in Europe amongst the hubs with over 40 million passengers and the “Best Airport Award” 2018 awarded to the Rome airport during the annual meeting of the Airport Council International Europe.



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Lagardère Travel Retail is one of the world’s leading players in the airport and railway station sales sector and operates in 34 countries worldwide, with 4,500 retail outlets in the three business lines, Travel Essentials, Duty Free & Fashion and Food Service. Innovation and uniqueness of format are the distinctive features of the company's strategy, the aim of which is to make travellers’ shopping experience unforgettable, thanks to a solid and deep knowledge of the markets in which it operates and an approach that enhances the specific features and potential of the infrastructure in which its retail outlets operate. Lagardère Travel Retail boasts numerous strategic partnerships with airport management companies for the main Italian and international airports, for which it develops tailor-made, high-quality solutions, which are adapted to the various context and needs of each type of customer.


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