26 March 2024
A catalogue of 9,000 products to order online and pick up at the airport
Fiumicino, 26 March 2024 – Another step in the digitalisation of Aeroporti di Roma. The new ‘Shop&Fly’ service gives passengers at Fiumicino ‘Leonardo da Vinci’ Airport the opportunity to reserve the products available on the Aeroporti di Roma’s website and pay for and pick them up directly at the airport. A few days before the beginning of the Summer 2024, ADR is further expanding the wide range of shopping opportunities for travellers departing from and arriving at Rome Fiumicino Airport, named for the seventh consecutive year by ACI World as the best European hub for the quality of services offered to passengers.

With “Shop&Fly”, using their personal digital devices and surfing on the website, travellers can now choose from a wide range of items, including a large selection of perfumes, make-up and skincare products, food and wine, and toys, totalling some 9,000 items from over 600 top brands on sale in the Lagardère Travel Retail’s Aelia Duty Free stores. A new opportunity, even more attractive thanks to a special 10% discount reserved for online orders compared to purchases made directly in store.
Alberto Niero, CEO Lagardère Travel Retail Italia, said: "Today, we are really glad to announce the launch of the new 'Shop&Fly' service, realised in partnership with ADR and its partner Brands. This very ambitious project is aimed at responding to the changing behaviour of consumers who are more and more digitally oriented, by offering them an additional opportunity to purchase our products”.

With Shop&Fly service, passengers departing from ‘Leonardo da Vinci’ Airport for all destinations or arriving from an Italian or Schengen destination, can shop online, choosing from duty free products from the online catalogue, which can then be paid for and collected directly at the airport at the special cash desks in the Aelia Duty Free stores.

Thanks to the partnership between ADR and ITA Airways, always at the forefront in providing new opportunities and innovative services to its customers, all ITA Airways passengers, even those coming from a non-Schengen destination, will also be able to collect the products ordered on Shop&Fly at the Pick Up points of Aelia Duty Free stores.

The services of Aeroporti di Roma and Fiumicino ‘Leonardo da Vinci’ Airport — the first and only airport in Italy with a Skytrax rating of 5 stars for excellence in the quality of services offered — go ‘Phygital’ with the enhancement of the website as an e-shopping platform that also includes ‘Personal Shopper’ (to reserve in advance luxury products that you then pay at the boutique), ‘Book a Table’ (to reserve a table in the airport's restaurants) and ‘Take away and Fly’ (to purchase the meal online and collect it at the airport).

"We constantly strive to fully meet our customers' needs, acknowledging their crucial role in our growth and the increasingly digital approach towards consumption” our Chief Commercial Officer Marilena Blasi comments. “It is essential to ensure a #seamless digital experience, especially during the pre-flight phase, during which passengers interact with services such as shopping and dining. It is with this mindset that we launched our ‘Shop&Fly’ e-commerce platform, which allows passengers to reserve duty-free products online and pay for them in store, the first step into a journey of continuous improvement in terms of offer, brands and services, always aligned with our customers' needs.”

Aeroporti di Roma, an Mundys Group company, manages and develops the Rome Fiumicino and Ciampino airports and carries out other activities related and complementary to airport management. Fiumicino, the first and only airport in Italy with a Skytrax rating of 5 stars for excellent standards in service quality, has two passenger terminals and is dedicated to business and leisure customers on domestic, international and intercontinental routes; Ciampino is mainly used by low-cost airlines, express-couriers and General Aviation activities. In 2023, Fiumicino and Ciampino airports together reached 44.4 million passengers. Over the past seven years, Aeroporti di Roma has received numerous awards, recognitions and quality certificates. The main ones are the AIRPORT SERVICE QUALITY AWARD, awarded by ACI World for the category of European airports with more than 40 million passengers per year for the years 2017 to 2023 for the high level of passenger satisfaction, and the ACI EUROPE BEST AIRPORT AWARD, category of airports with more than 40 million passengers per year, for the years 2018, 2019, 2020, 2022, 2023: the award, in this case, rewards the achievement of excellence in several disciplines, including security, operations, infrastructure, community relations, environmental awareness and customer care. Thanks to these achievements, in 2022, ACI World included ADR in the 'Director General's Roll of Excellence', to which only 69 out of more than 18,000 airports worldwide belong for the very high levels of quality offered to their passengers. SKYTRAX, in 2018 awarded ADR the WORLD'S MOST IMPROVED AIRPORT AWARD based on the evaluation of services experienced by passengers at various airports around the world. In 2022, ADR received the BEST AIRPORT STAFF IN EUROPE AWARD from Skytrax for meeting precise parameters of friendliness and efficiency of customer service staff at the air terminal. ADR also distinguished itself in sustainability by receiving the LEADERSHIP IN SUSTAINABILITY AND COMMITMENT TO RESPONSIBLE TRAVEL from the United Nations World Tourism Organisation in 2020. In the field of innovation, in 2021, in connection with the SESAR - Single European Sky project, ADR was awarded the ACI EUROPE DIGITAL TRANSFORMATION AWARD for the airport's investment in the brand-new Airport Operation Centre, and the implementation of the innovation model focused on Open Innovation. In 2022, Plug and Play Tech Center, the largest private investment fund in Silicon Valley, presented ADR with the 'Corporate Innovation Award' for its commitment to promoting open innovation initiatives and building an innovative 'airport of the future', Award confirmed for 2023. On 12 February 2024, ADR celebrated its fiftieth anniversary. To mark the occasion, the company unveiled a new logo that visually reaches upward to symbolise its ongoing commitment to excellence and innovation.

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